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From trendy probiotics for your gut to marine collagen for your skin, we have come a long way from the enormous multivitamin pills you writhed to swallow as a child. The global market for nutritional supplements is projected to reach $278.02bn by 2024 due to an overtaxed population that has become a touch fearful about protecting themselves against ageing, disease and illness.

Having said that, the law forbids manufacturers from claiming that a supplement can cure, treat or prevent a disease. This has encouraged brands to get imaginative with their wording and, in doing so, puzzle consumers who are already torn between scepticism and a desire to self-improve.

Couple this with the ever-changing tides of medicine, vitamin E was initially thought to protect the heart, but we now know it increases the risk of haemorrhagic strokes and it’s no wonder many the dapper gentlemen wonder whether they need to bother with a supplement at all.

Donald Anthony highlights three reasons why you might want to consider popping a pill.

Don't Be. Become.

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It’s all very well saying that a healthy diet abolishes the requirement for supplements. It does. And yet the crops accessible to our grandparents were much greater in vitamins and minerals than the ones we have today. Even in 1992, when the Rio Earth Summit took place and its report published, European soil was estimated to be 72 per cent less nutrient-rich than it was in the 1930s. That figure was echoed in both Asia (76 per cent) and North America (85 per cent).

Harvesting methods and intensive farming have stripped the soil of nutrients so that we can have access to visually pleasing, fast-growing and pest-resistant crops. So, even if you’re eating a diverse diet, there’s a decent chance it still has some holes that could be corrected by the right supplement.



If you’re training for a marathon or partaking in the craziness that is CrossFit, you’ll be pushing your body to the extreme on a fairly consistent basis. Doing so will generate a deficit in your vitamin and mineral consumption that needs to be rectified in order to boost recovery and performance.


Spanish tennis pro, Rafael Nadal and British swimmer Aimee Willmott, for example, drink Totum Sport, a 100 per cent natural sports drink made from mineral-rich plankton blooms that restock electrolytes, helps alleviate blood sugar and reduces the risk of cramps. And since the body cannot produce all of the vitamins, minerals and amino acids that it needs and takes in what it requires through external food sources, a sports drink or protein shake that provides a full range of minerals and trace elements helps to take full advantage of your body’s recovery and reduce the risk of injury.


Our protein needs can naturally be met with a good diet. The problem is that most men lead busy lifestyles, and the practicality of finding the right amount of protein in your diet may not be easy. Protein powders have their place because they are a quick and easy way to guarantee that ideal quantities are consumed and at the right times of the day.




There are male-specific worries that become more distressing with age. Sperm quality, testosterone levels and prostate health are somewhere at the top of that list. Since prostate cells collect more zinc than cells anywhere else in the body, it’s worth supplementing with zinc as you age.

Low levels of zinc have also been linked to a low sperm count and reduced testosterone levels, it is advised getting the mineral from a good multivitamin. Selenium is also worth considering because it is needed for normal sperm production and development.




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Donald Anthony


Toa Heftiba

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