THE CULT OF THE LEICA CAMERA​

 

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As the German brand turns 100, Donald Anthony tries to uncover how the company has stood the test of time against its rivals. Which may, in fact, be due to its tiny, yet remarkably distinctive, little red dot. We have tested their top three cameras of all time and you can see them below.

 

There have been Leica cameras since 1925 when the Leica I was introduced at a trade fair in Leipzig. From then on, as the camera has evolved over eight decades, generations of users have turned to it in their hour of need, or their millisecond of inspiration. Aleksandr Rodchenko, André Kertész, Walker Evans, Henri Cartier-Bresson, Robert Capa, Robert Frank, William Klein, Garry Winogrand, Lee Friedlander, and Sebastião Salgado: these are some of the major-league names that are associated with the Leica brand—or, in the case of Cartier-Bresson, stuck to it with everlasting glue.

 

A picture is worth a thousand words – and yet can take our breath away. When it shows endless joy. When it documents unimaginable suffering. When it brings us closer to untouchable legends. Or when it saves the blink of an eye for eternity. With their Leica, throughout 100 years, photographers have been capturing such moments. And we have been looking inward for a moment.

 

On 14 August 1945, the day Japan surrendered in the Second World War, Alfred Eisenstaedt documented the feelings of joy experienced by an entire nation in just a single photo. 

 

Don't Be. Become.

 

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A U T H O R
Donald Anthony

I M A G E 

Donald Anthony

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