HOW TO BE BETTER AT PITCHING YOURSELF

 

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This year marks the 10th anniversary of the publication of Life’s A Pitch, an influential book on the art
of selling one’s ideas by British ad man Roger Mavity and co-founder of the Design Museum, Stephen
Bayley. Despite the overwhelming advances in technology since its first publication, the book’s central
the premise that every chance and success in life comes down to a shrewd blend of persuasion, charm and seduction rings as true as ever.


Life’s A Pitch is the most egotistical of self-help books because it deals with how to win life’s prizes. It
does not offer cod piety, work-life balance or self-actualisation, nor does it try to tell you how to be a
better man. It promises conquest by persuasion, seduction and charm, and appeals primarily to our
desire for money, sex and status. History, it is often said, is written by the victors, and so beneath the
book’s sly wit, superficial charm and low cunning, lurks an attempt to understand how human nature
really works, not just how we want it to. To wit, it is a book of both style and substance.


To mark the 10-year anniversary of Life’s A Pitch, we explain how the advice contained within the
book can be used to help you win.

Don't Be. Become.

 

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A U T H O R
Donald Anthony

I M A G E 

Alfred Aloushy

 

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