FIVE NEW GROOMING TRENDS
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It may seem comparatively stagnant by contrast, but the grooming business changes with the same animated pace as the technology market. Just as hardware is rendered out-dated moments after its release, skincare is subject to constant revisions and upgrades. Donald Anthony has rounded up the five most promising innovations and explain how they’ll irreversibly change your grooming routine.
Don't Be. Become.
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The engineering process that transformed prototyping and construction has made its first mark on the beauty industry. At this year’s Consumer Electronics Show in Las Vegas, Neutrogena debuted MaskiD, a 3D-printed hydrogel sheet mask that can be tailored according to the wearer’s specific needs. Skin is scanned by a special camera that attaches to your smartphone, the app then sends the data to a device that bioprints a specific mixture of ingredients onto a custom-fit mask. Wear said mask, never look back.
Alpha hydroxy acids (AHAs) have, until now, been deemed one of the greatest successful chemical exfoliates on the market. These fruit acids unglue dead skin cells to reveal a fresher, smoother complexion. The only downside to AHAs is that they can sting, dehydrate or aggravate certain skin types. Polyhydroxy acids (PHAs) work in much the same way, but without the risk of irritation. This is because they have a greater molecular structure, which lets them to penetrate the skin at a much slower rate. Gentlemen with sensitive skin might want to consider making the switch as PHAs become more widely available.
Retinol has been a game-changer for those looking to stall the cruelty of time. But, as many users have realised, this powerful derivative of vitamin A can cause chronic dryness and irritation. Retinol also comes from animals, which makes it unsuitable for vegetarians and vegans. Plant-derived alternatives are becoming more prevalent and can deliver on retinol’s promises without causing sensitivity. Ren Skincare made huge steps with its Bio Retinoid Anti-Wrinkle Concentrate Oil and ingredients such as bakuchiol, an extract of the babchi plant, are giving traditional low- intensity retinoid a run for their money.
Envisage an adhesive patch studded with tiny spikes intended to perforate the skin. Like professional micro needling treatments, these microscopic holes allow active ingredients (contained in the self-dissolving spikes) to enter the skin more deeply and thus deliver tangible results. Eye patches that contain ingredients such as hyaluronic acid will be a game changer for insomniacs and workaholics equally. The medium is so successful that it has been adopted by the medical field. Microneedle patches may well be used to deliver flu vaccinations and long-lasting contraception for women in the future.
The beauty industry doesn’t have the finest track record when it comes to sustainability. As corporate social accountability becomes an importance for businesses around the world, beauty brands have continued to manufacture products with excess packaging and non-recyclable plastics. The #PassOnPlastic campaign gave the industry a much-needed nudge, and there’s a good chance you’ll see high-performance products with a lot less secondary (and, indeed, tertiary) packaging. Ren, for example, has teamed with innovator TerraCycle to create a 100 per cent recycled bottle, which contains 20 per cent ocean plastic. On a related note, cosmetics juggernaut L'Oréal aims to reduce 60 per cent of its water consumption per finished product by 2020. Unilever, one of its main competitors, has promised to halve its water footprint by the same deadline.
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