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We are proud to announce that we donate £1 from every order to CALM, the UK’s leading charity dedicated to preventing male suicide. Turning real-life experiences into positive change, they are fighting for a future where all young minds are supported through life, whatever the challenges.




The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2015, 75% of all UK suicides were male.


CALM is about, for and on behalf of men. They, use young men’s peers, their voices and interests to reach them. They seek to work with clubs, venues and brands with voices that men respect, feel comfortable with and trust to get our message across.


They believe that there is a cultural barrier preventing men from seeking help as they are expected to be in control at all times, and failure to be seen as such equates to weakness and a loss of masculinity. They believe that if men felt able to ask for and find help when they need it then hundreds of male suicides could be prevented.


They are a campaign for all men, not just ‘service users’. All of us, at one time or another and regardless of gender, can hit a crisis and so we could all do with support when things get tough.


Don’t be. Become.


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