BEHIND THE BRAND: LORO PIANA

 

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Since 1924 the Loro Piana family has maintained and controlled their world-renowned textile business, and preceding to beginning the current firm, the family had been wool traders since the early 1800s. To say that the Loro Pianas are connoisseurs in extravagant fabrics would be an understatement. As the world's major producer of both baby cashmere yarns and fabrics, Loro Piana has come to set the benchmark for the finest clothes, thanks to its diligent investment in raw materials and production, and non-stop technical modernisation. Headquartered in Quarona, in the Valsesia district of north Italy, the firm has been creating its own collections of clothes and accessories since the 1980s, in addition to marketing its cloths to leading couturiers and tailors, as well as to architects and interior designers.

 

Pier Luigi Loro Piana, tours the world in pursuit of the deluxe and scarcest and rarest of materials and his brother Sergio Loro Piana administers the luxury goods side of the firm. From Mongolia, where cashmere is found from time-honoured shepherded Hircus goats to the vast provinces of Peru where the company's legendary vicuña wool began. Loro Piana influences each phase of construction for the maximum quality, from the collection of the natural fibres, down to the distribution of the completed goods to retailers.

 

The threads are enlarged up to 34,000 times in order to guarantee purity and proper standards of thickness, fineness and length, some 450 readings are taken for every batch and only if a batch passes inspection will it go on for further checks, luxury is quality with no compromise.  The research workshop which Loro Piana retains in Outer Mongolia is just a single example of the company's amazing thought to detail. Here, the collected cashmere fibre is wisely examined by workers with tweezers who pick out impurities, before each authorised consignment is sent to one of the label's six factories in Italy.

 

Don't be. Become.

 

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A U T H O R
Donald Anthony

I M A G E 

Donald Anthony

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