BEHIND THE BRAND: DOLCE & GABBANA

 

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Mr Giorgio Armani was chief of simplicity, while Mr Gianni Versace was famous for a lavish, ornate aesthetic, these two artists conquered men's fashion with their contrasting looks in Milan in 1990. This status quo was, nevertheless, was to be confronted by two relative newcomers who had five years earlier revealed their debut women's collection to significant acclaim. When Messrs Domenico Dolce and Stefano Gabbana offered their first menswear collection in January that year, the press was stunned. The duo's slim and fitted, 1960s-inspired silhouettes went against the prevailing mood for broad shoulders and straight-cut but voluminous trousers. Rough edges, textured fabrics, country waistcoats and flat caps brought to mind the bucolic Sicilian lifestyle, leading some to label the look "peasant" style.

 

The designers have always searched the aristocratic side of Sicily just as much as the rural, with a tough standing on the sort of spotless tailoring with fine details worn by the characters in Mr Luchino Visconti's Il Gattopardo. Mr Dolce's father was a tailor in Polizzi Generosa, near Palermo, who dressed local nobility, as a boy Mr Dolce would go along with his father to jobs and pass time in his studio. Although Mr Gabbana was born in Veneto, an area of Italy also famous for style, the duo still emphases on Sicilian elegance and sensuality in their men's collections today. This method, which also takes its inspiration from the southern Italian traditions of dressing up for church on a Sunday, and for a relaxed walk, has ensured that Dolce & Gabbana men's collections continue to express a manifestly Italian brand of masculine elegance, across both formalwear and casual wear.

 

 

Don't be. Become.​

 

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A U T H O R
Donald Anthony

I M A G E 

Donald Anthony

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