BEHIND THE BRAND: DIEMME

 

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More than half of the planet's climbing boots and 75% of ski boots are manufactured in the town of Montebelluna, in north Italy, a centre for the creation of outdoor footwear since the 19th century. Diemme is based in this area and is famous for its boots that are smart enough to wear in the city and have a certain urban cool about them while holding serious sensibleness credentials. Being situated in Onè di Fonte just outside Montebelluna enables the firm to profit from the strong network of specialist local suppliers, from leather tanneries to hardware producers, which initially sprung up to meet the demand for outdoor footwear suitable for the region's mountainous terrain.

Established in 1992 by brothers Dennis Signor and Messrs Maico, Diemme draws upon the region's boot making heritage and the brothers' knowledge (together they grew up working in the local footwear industry) to produce first-class mountaineering, trekking, military and hunting boots. With the production and performance of the boots achieved, it was the start of an ongoing partnership with the Norwegian design firm, Blender Agency, in 2010 that delivered the crucial smartness injection. Rough and useful, yet fashionable. Diemme boots are made by hand, a practice which sees roughly six hours of work behind each pair.

 

Don't be. Become.

 

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A U T H O R
Donald Anthony

I M A G E 

Donald Anthony

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